Pushing the Envelope: Moving a Major Syndicated Study to the Web

This paper describes the results of a controlled experiment comparing three possible Web-based versions of the Computer Industry Media Study (CIMS(tm)) questionnaire with the paper version now in use.

Pushing the Envelope

Moving a Major Syndicated Study to the Web

Andrew ElderCunningham Communications, Inc.Tony IncalcateraMillward Brown IntelliQuest, Inc.

INTRODUCTION

The meteoric rise of the World Wide Web as a medium for communication, information delivery,...