Pushing the boundaries of the ‘research debrief’ - quantifying the impact of strategic recommendations

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set meaningful performance targets.

Pushing the boundaries of the 'research debrief' – quantifying the impact of strategic recommendations

Vittorio Raimondi, Nila Sanyal and Robin ClelandVanguard Strategy, United Kingdom

INTRODUCTION

The future influences the present just as much as the...