Pursuing the perfect brand experience

Drew Neisser, president and CEO of Renegade Marketing Group, describes a trip with his 12 year old son to the Dew Action Sports Tour in Louisville, Kentucky.

Pursuing the Perfect Brand Experience

Drew Neisser

All my 12-year-old son and I wanted to do was get to Louisville, Kentucky, and the kick-off of the Dew Action Sports Tour. We rode to the airport in a taxi with a competent enough driver and arrived with...