Purpose reimagined: Winning the war on brand purpose in a post-pandemic world

There is a new breed of consumer, says Accenture Interactive’s Flaviano Faleiro, who will support companies whose brand purpose aligns with their beliefs and reject those that don’t.
Purpose Incorporated: A primer for brands in APAC

This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.

Non-WARC subscribers can read this series in its entirety...