Pure Leaf resonates with overworked women with #NoIsBeautiful campaign

Pure Leaf, the tea brand, is encouraging women to say “no” to doing it all, and garnering support among overworked female consumers.

Pure Leaf, the tea brand owned by food and beverage giant PepsiCo, is prioritizing gender equality in its efforts to appeal to female consumers – and doing so with a mix of humor and realism.

Meredith Jenks, senior brand manager for Pure Leaf, outlined...