Punch Powertrain: Rebranding

FTI Consulting, a business advisory firm, created a new logo for Punch Powertrain which symbolises the company’s values and identity, and shows their relevance to evolving technology.

Challenge

In the last 10 years the car industry, thanks to EVs, changed more than in the 100 years prior to it. One company gearing up for the future is Punch Power- train.

As a prominent name within the world of mobility for the past 50 years, Punch keeps innovating with highly flexible transmission solutions for a wide range of vehicles. To embody this transformation, a rebrand including a new brand narrative and visual identity showing the full power of the brand was needed.

Idea

The Connection story starts with our products and the people who make them. Our transmissions...

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