Campaign details
Brand: PUMBBrand owner: First Ukrainian International BankLead agency: Media Partnerstvo BuyingContributing agency: MullenLowe Adventa, DIEVO (part of NOSTRA Communication Group)Country: UkraineIndustries: Credit cards & loansMedia channels: Outdoor, out-of-home, Social media, TelevisionBudget: 500k - 1 million
Executive summary
In Jan-Sep 2020 PUMB dramatically lost its marketing position: it dropped out of top5 banks, considered by consumers for cooperation, and lost spontaneous brand awareness almost twice.
This happened due to the tragic coincidence of several circumstances:
- stopping any lending activities for the period of lockdown...