Puma: Puma X Lemelo Ball Sneaker Hype

Mia Gabriel, Juliet Tierney, Michelle Kim

Puma, a sportwear brand, collaborated with LaMelo Ball, a basketball player, to launch two sets of sneakers in the USA.

Campaign details

Brand: PUMA Brand owner: PUMA Entrant company: Havas MediaIdea creation: Talon New York Market: United States Sector: Sportswear Media channels: Gaming & in-game advertising, Social media, Virtual & augmented reality, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

LaMelo Ball and PUMA teamed up to drop two different sneakers in late 2022. The NBA superstar is known both on and off the court for his unique personality with over 9M Instagram followers where he invites his audience into his personal...

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