Puma: Propah lady

Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.

Campaign details

Brand: PumaContributing Agency: Digitas IndiaEntry Title: PUMA Propah LadyWinning Category: Best Long Form StorytellingPrimary Objective: Brand Awareness and ConsiderationFormat: TrueView In-Stream Ads, TrueView Discovery Ads (formerly known...