PUMA: Alonzo's virtual music tour on GTA

PUMA, a sportswear and clothing brand, partnered with Alonzo, a rapper, to help him perform his new EP virtually in France so that he would not break COVID-19 lockdown rules.

Campaign details

Brand: PUMABrand owner: PUMALead agency: Havas Sports & EntertainmentCountry: FranceIndustries: SportswearMedia channels:Events & experiential, Gaming & in-game advertising, Livestreaming, Public relations, Word of mouth, influencers...