Pulling its weight

Daniel L. Jaffe

Advertising in the U.S. is increasingly threatened by 'the continual placing of blame for childhood obesity…on food marketing'.

Pulling its weight

Daniel L. JaffeANA

One of the most serious challenges facing the ad community involves the continual placing of blame for childhood obesity in the U.S. on food marketing. Consider the comments of Eliot Spitzer, attorney general of New York and a Democratic candidate for governor, in a recent speech: “We must do more to protect our children from a junk food industry that contributes to, and then profits from, record high levels of childhood obesity.”

In the Congress, Senator Tom Harkin (D-Iowa) has legislation that would restore the unfair rule making authority of the Federal Trade...

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