Puck: #NoSuperMoms Here

Rifaat Fakih

Puck, a dairy brand, launched a campaign in MENA to reverse the brand power decline, reinforce brand equity and reposition Puck as mothers' biggest ally in and outside the kitchen.

Campaign details

Brand: Puck Brand owner: Arla Foods Entrant company: Arla FoodsIdea creation: FP7 McCann Dubai Market: Saudi Arabia Sector: Dairy products, fats, oils Media channels: Websites & microsites, Online videoBudget: Up to 500k

Executive summary

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