Publishing has adapted to competitive change: time for the City to follow suit?

Rt Hon Lord Michael Heseltine

An edited version of the Annual City Lecture to the Worshipful Company of Marketers, November 2005. Lord Heseltine stresses the importance of marketing professional services at a time when global supply and competition in these areas is increasing fast.

Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?

Rt. Hon Lord Michael HeseltineChartered Institute of Marketing

Historically, the success of the City of London probably has little to do with marketing, at least not marketing as it is traditionally understood. But this may well be changing, possibly quite rapidly. There is no shortage of major cities that seek to challenge London's supremacy. If another global financial centre is developed, it will probably be in Shanghai. To keep its position, it may well be that London will have to market itself much more actively, both...

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