Publishing has adapted to competitive change: time for the City to follow suit?

An edited version of the Annual City Lecture to the Worshipful Company of Marketers, November 2005. Lord Heseltine stresses the importance of marketing professional services at a time when global supply and competition in these areas is increasing fast.

Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?

Rt. Hon Lord Michael HeseltineChartered Institute of Marketing

Historically, the success of the City of London probably has little to do with marketing, at least not marketing...