Publishers Google a new business model

In this article, WARC Online's U.S. Editor, Geoffrey Precourt, discusses the 'Google perspective' on the challenges and opportunities facing magazine publishers, as part of his coverage of the 2008 American Magazine Conference.

Publishers Google a new business model

Geoffrey Precourt

This is one of a series of edited extracts from the American Magazine Conference 2008. Other articles cover:

  • Magazine publishers look for ways to win back advertising revenues
  • American Magazines 2008: The Opening Night - 3D theaters and the Ad Age A-List
  • Good Magazine: A Publishing Spin on CSR

For full coverage of the American Magazines Conference 2008, visit our conference blog.


It was the fitting close to the 2008 American Magazine Conference (AMC) in San Francisco: a trip to...

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