Publishers Google a new business model

In this article, WARC Online's U.S. Editor, Geoffrey Precourt, discusses the 'Google perspective' on the challenges and opportunities facing magazine publishers, as part of his coverage of the 2008 American Magazine Conference.

Publishers Google a new business model

Geoffrey Precourt

This is one of a series of edited extracts from the American Magazine Conference 2008. Other articles cover:

  • Magazine publishers look for ways to win back advertising revenues
  • American Magazines 2008:...
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