Case details
Brand: None (public welfare project)
Brand owner: None (public welfare project)
Main Agency: McCANN Shanghai
Holding Group: IPG
Put on the market: Mainland China
Launch time: March 2, 2020-still in progress
Industry: Public Welfare
Media channels: social media, H5
Budget: 0
Case summary
The new crown pneumonia broke out in China in early 2020. Everyone began to isolate, and even the most usual hug became difficult.
So a group of advertisers launched a battle of #间空抱#. We created a song that called #间空抱# and collected amateur material...