Public Relations And Reputations: Eighty Important Lessons

Tom Gable

This author reviews the impact of the dot.com companies on Public Relations and outlines some important rules for PR practitioners to regain their reputation with the media.

Public Relations and Reputation: Eight Important Lessons

After a rocky year, PR grows up

Tom GableThe Gable Group

The public relations profession went bi-polar in 2000, wrenching back and forth between highs from the surge of new business with exciting startups and their major budgets, to suffering the equivalent of week-long ice cream headaches as funding dried up and clients disappeared. The profession gained new respect in board rooms around the world as vital to supporting business and marketing goals, but lost it with the media when some agencies resorted to aggressive spamming and telemarketing in search of coverage....

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