PT Bank Central Asia (BCA): #AwasModus: A battle against online fraudsters in Indonesia

BCA, the biggest private bank in Indonesia, deployed a highly holistic strategy to combat online fraudsters and, at the same time, restored faith in the Indonesian banking system as a whole.

Campaign details

Brand: Bank Central Asia Brand owner: Bank Central Asia Entrant company: Bank Central AsiaIdea creation: ADA Kuala Lumpur Market: Indonesia Sector: Banks Media channels: Social mediaBudget: Up to 500k

Executive summary

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