Psychographic sampling – a new approach for online research?
Pete Cape
Psychographic segmentation is not new: it has been in and out of vogue for at least the past 40 years. In many instances the driving force behind the use of psychographics has...
Pete Cape
Psychographic segmentation is not new: it has been in and out of vogue for at least the past 40 years. In many instances the driving force behind the use of psychographics has...
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