Psst... pass it on
Thomas Wailgum
Ray-Ban sunglasses have historically been wrapped around the eyes of notorious celebrities and iconoclasts. Audrey Hepburn. Johnny Cash. Andy Warhol. The Blues Brothers. Tom Cruise. And for nearly 50 years, the classic Wayfarer style sunglasses symbolized independent, counter-culture thinking. They were, in a word, cool.
But as with most fashionable items, styles and tastes change. After the turn of the century, it was difficult to find a celebrated wearer of Ray-Bans. “This generation didn't have any iconic picture because we had sort of left [the brand] to itself,” particularly in the U.S., says Erika...