Psst … pass it on

The advent of social media has made word-of-mouth marketing more powerful than ever. WOM can create awareness for new products, build buzz for existing products or brands, or drive sales; it is an always-on, real-time world, in which consumers are increasingly turning to video, community sites, blogs, e-mail, and instant messaging to spread the word about all the things they do and don't like.

Psst... pass it on

Thomas Wailgum

Ray-Ban sunglasses have historically been wrapped around the eyes of notorious celebrities and iconoclasts. Audrey Hepburn. Johnny Cash. Andy Warhol. The Blues Brothers. Tom Cruise. And for nearly 50 years, the classic...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands