PS5x UEFA Champions League pre-match series of customized programs

PS5 was successfully launched in 2021, but due to objective factors such as insufficient product supply, the brand's popularity is gradually fading.

Case details

Brand: PlayStation(PLS)

Brand owner: Sony Interactive Entertainment SIE

Main agency: EssenceMediacom

Major agency holding group: WPP

Launched in: Mainland China

Industry: Gaming

Media channels:

Budget: 10-12 million

Case Summary

One of the important reasons for buying a game console is because of a game you want to play. The much-anticipated FIFA22 game is now on the market. PlayStation decided to take advantage of the Champions League to rekindle players' enthusiasm for PlayStation5 with this super game. Insights show that pre-match predictions have always been one of the most spontaneous interactive...

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