Prudential: The banca game – a simulation game of insurance industry

Prudential Vietnam, an insurance brand, launched a gamified campaign in Vietnam to encourage Gen Z to apply for jobs in Bancassurance.

Campaign details

Brand: Prudential VietnamAgency: Tequila by TBWA Group VietnamRegion: APAC

Campaign video

Strategy

Objective

Bancassurance means selling insurance products through the Bank, and it has become a spearhead distribution channel of the insurance...

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