Prudential: The banca game – a simulation game of insurance industry

Prudential Vietnam, an insurance brand, launched a gamified campaign in Vietnam to encourage Gen Z to apply for jobs in Bancassurance.

Campaign details

Brand: Prudential VietnamAgency: Tequila by TBWA Group VietnamRegion: APAC

Campaign video



Bancassurance means selling insurance products through the Bank, and it has become a spearhead distribution channel of the insurance...

Not a subscriber?

Schedule your live demo with our team today