Prudential Insurance Company of America: Piece Of The Rock campaign

Chris Amorosino

Can a company run one advertising campaign for a hundred years? In some ways the Prudential Insurance Company of America has done just that.

United States
Strategy

Prudential Insurance Company of America: Piece Of The Rock campaign

Chris Amorosino

Overview

Can a company run one advertising campaign for a hundred years? In some ways the Prudential Insurance Company of America has done just that. In 1896, the J. Walter...

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