Prudential Cambodia: Where is home?

Prudential Cambodia, a life insurance company, launched a campaign in Cambodia for the Khmer New Year to spread a message of hope during the Covid-19 pandemic when many could not be with their families.

Campaign details

Brand: Prudential CambodiaBrand owner: PrudentialAgency: Studio 10 VietnamMarket: CambodiaSector: InsuranceMedia channels: Merchandise & free gifts, Social media, Television, Voice, chabotsBudget: Up to 500k

Executive summary

The life insurance...