Proximity Portugal: Now we are red

Proximity Portugal wanted to draw new digital clients and used its new logo and color to gain attention.

Proximity Portugal: Now we are red

Proximity Portugal

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: PortugalDate program started/ended: The campaign launched in December 2009

Product Description: Proximity is the digital and direct marketing agency of the BBDO Group.

Advertiser/Client Name: Proximity PortugalMedia Channels: TV/Video/RadioWebsite: http://www.youtube.com/watch?v=CbOhotUL-2A

STRATEGY

Marketplace Challenge:

Proximity has a new logo and colour - red. Our objective was to communicate Proximity's new image to the market.

Target audience: Business-to-Business

Journalists and advertisers. There are two main trade journals for the Portuguese advertising market...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands