Proximity Portugal: Now we are red
Category: Business and Consumer ServicesCountry where program ran: PortugalDate program started/ended: The campaign launched in December 2009
Product Description: Proximity is the digital and direct marketing agency of the BBDO Group.
Advertiser/Client Name: Proximity PortugalMedia Channels: TV/Video/RadioWebsite: http://www.youtube.com/watch?v=CbOhotUL-2A
Proximity has a new logo and colour - red. Our objective was to communicate Proximity's new image to the market.
Target audience: Business-to-Business
Journalists and advertisers. There are two main trade journals for the Portuguese advertising market...