Proud Sponsor Scores Through Strategic Event Marketing

This article describes how Sears, Roebuck and Co turned the business around through integrated marketing.

Proud Sponsor Scores Through

Strategic event marketing

John A. Lebbad Sears, Roebuck and Co.

'Brought to you by' and 'proud sponsor of' have become highly recognizable phrases as savvy marketers have learned to leverage event marketing as a successful and...