Proton: Automotive Metamorphosis

Kathleen de Cruz, Christopher Greenough

Malaysian auto manufacturer Proton created Driven by Intelligence, a brand platform to build an emotional bond with its audience to grow sales and market share.

Campaign details

Brand: ProtonBrand owner: GeelyEntrant company: Growthops Malaysia - MalaysiaIdea creation: Growthops Kuala LumparMarket: AsiaSector: AutomotiveMedia channels:Social media, Mobile & apps, Print - general, unspecified, Livestreaming, Voice,...

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