Prosearch: Small research, huge impact

Jochum Stienstra and Frank van der Driest

In this paper the authors would like to produce some ideas on improving the impact of qualitative research.

Pro-Search: Small Research, Huge Impact

Jochum StienstraFerro Markt – en Communicatieonderzoek, NetherlandsFrank van den DriestEffectiveBrands BV, Netherlands

QUALITATIVE RESEARCH: WHAT DOES IMPACT MEAN?

In this paper we would like to produce some...

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