Campaign details
Brand: Propuesta CivicaAgency: Publicis MexicoCountry: MexicoObjectives
- To shake Mexican society's complacency by getting coverage and notoriety in main national media, increasing awareness of the unbearable violence suffered by journalists in Mexico.
- To put an end to the 100% impunity in murder cases against journalists in Mexico.
- To engage the most reliable and relevant journalists and influencers on freedom of speech conversations.
- To urge the government to commit on taking measures to actively protect journalist's lives.
Summary of the work
Investigating corruption and the drug trade has cost 150+ journalists their lives since...