Propuesta Cívica AC: #StillSpeakingUp deeptruth

Propuesta Civica, an NGO, launched a Mexican campaign to shake society's complacency, put an end to 100% impunity in murders against journalists, engage journalists and influencers and urge the government to take measures to actively protect journalists lives.

Campaign details

Brand: Propuesta CivicaAgency: Publicis MexicoCountry: Mexico

Objectives

  1. To shake Mexican society's complacency by getting coverage and notoriety in main national media, increasing awareness of the unbearable violence suffered by journalists in Mexico.
  2. To put an end to the 100% impunity in murder cases against journalists in Mexico.
  3. To engage the most reliable and relevant journalists and influencers on freedom of speech conversations.
  4. To urge the government to commit on taking measures to actively protect journalist's lives.

Summary of the work

Investigating corruption and the drug trade has cost 150+ journalists their lives since...

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