Promotions Serve as the Competitive Tie-Breaker

Nancy Poor

This article describes how promotions are used by Days Inn in the USA. The author also touches on their use of the Internet.

Promotions Serve as the Competitive Tie-Breaker

How added-value benefits set your brand apart

Nancy Poor Days Inns Worldwide Inc

Need a hotel room for the night? No problem! Today, according to the American Hotel & Motel Association, there are 126 different hotel chains in the United States consisting of 51,000 hotels. With over 3.9 million guestrooms to fill each night, hoteliers compete daily to attract travelers. It wasn't as competitive 30 years ago when Days Inns created economy lodging, a category it has dominated since its inception. Back then, cost-conscious travelers had few hotel brands to choose from and...

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