Promotions Across Frontiers

The author suggests that as globalisation continues and the UK's below-the-line sector matures promotional agencies are playing a leading role in many international developments.

Globalisation

Promotions Across Frontiers

Miles Hanson The Marketing Store

As globalisation continues, and the UKs below-the-line sector has matured and become more sophisticated, marketers are extending their geographical scope and are testing those uncertain waters...