Promotional Products: Swag to Riches?

New media may currently be attracting the vast majority of marketers' attention, but promotional products still play an integral role in the marketing mix.

Promotional Products: Swag to Riches?

Ellen Neuborne

New media may get all the attention, but promotional products can still play an integral role in the marketing mix By Ellen Neuborne

Earlier This Year, as the presenting sponsor of the Sea to Shining Sea bicycle ride, honoring and featuring disabled war veterans, State Farm Insurance placed its logo everywhere — on billboards, websites, and other media — and even had some of its agents hand out free bike jerseys along the 3,687-mile cross-country route.

“Who knew State Farm had biker swag?” blogged one participant, who included a photograph of...

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