Promote Iceland: Inspired by Iceland

Following the 2008 financial crisis and the 2010 ash cloud that grounded flights across Europe, the Icelandic government wanted to reverse the negative buzz surrounding the nation.

Promote Iceland: Inspired by Iceland

The Brooklyn Brothers / Islenka

SUMMARY

On a seemingly ordinary weekday evening back in April 2010, the Eyjafjallajökulll volcano unexpectedly erupted.

Black ash clouds spread across the skies of Europe and world air travel came to a standstill.