Promote Iceland: Inspired by Iceland

The Icelandic government wanted to reverse the negative opinion of Iceland, caused by its reputation as the biggest casualty of the 2008 financial crisis and the eruption of a dormant volcano which caused air travel chaos in 2010.

Promote Iceland: Inspired by Iceland

The Brooklyn Brothers/Islenska

This is how a country of 318,000 people, with a budget of only £2m1, created a new type of tourism campaign that used people power rather than a traditional communications approach...