Campaign details
Brand: Promil OrganicBrand owner: Wyeth NutritionLead agencies: Openmind Philippines, BlisContributing agencies: Wyeth Nutrition Philippines, DigitasMarket: PhilippinesSector: Baby foodMedia channels: Online display, Webistes & micrositesBudget: 500k - 1 million
Executive summary
It was not easy to introduce an organic formula in a world of trusted, doctorrecommended formula milk. Imagine the questions mothers would initially ask: 'what is Promil Organic and how will it benefit my child?'. That was one challenge; another would be impacting mothers' share of mind when it came to choosing organic...