Prolyte Energy: Energy to Keep You Going Longer
Manisha Sain, Ramanathan Venkataramani, Bushra Halim
Prolyte, an energy drink brand, launched a campaign in India to bullseye target definition, improve the Per Dealer Offtake, establish the differentiated positioning for Prolyte and drive aspiration for the brand.
Campaign details
Brand: Prolyte Brand owner: Cipla Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Energy drinks Media channels: Point-of-purchase, In-store, Internet - general, Budget: 500k - 1 million
Executive summary
Prolyte, a...
