Prologis: Labour report – white paper 2023

Prologis, a logistics real estate company, published a whitepaper in collaboration with McCann Truth to support the industry in driving recruitment and retention, spur investment in workforce development by engaging changemakers across the government and industry, and shift perceptions of the British Society.


Prologis (the world's leading logistics real estate company) partnered with McCann Truth Central to conduct pioneering research in a category that is currently deeply underserved by data. Research has given a voice to the voiceless by unearthing insights to be utilised across the logistics industry.

The industry is surrounded by myths and negative preconceptions. Our research exposed those misconceptions by engaging people from both inside and outside the industry, capturing the value it brings to wider society and uncovering key drivers for recruitment/retention.

McCann adopted an innovative mixed-method approach incorporating a proprietary 'conversational quantitative' methodology utilising extensive open-text data...

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