Project Chaiwala: Milaap – Two worlds divided by one sport, brought together by one blend

Project Chaiwala, a tea brand, blended two sets of tea leaves from India and Pakistan to create a new tea in the UAE to increase brand awareness and consideration.

Campaign details

Brand: Project Chaiwala Brand owner: Project Chaiwala Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: United Arab Emirates Sector: Hot drinks Media channels: Word of mouth, Influencers, KOLs, Point-of-purchase, In-store, Merchandise & free gifts, Packaging & design, Online videoBudget: Up to 500k

Campaign video

Creative assets

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