Project Chaiwala: Milaap – Two worlds divided by one sport, brought together by one blend
Tahaab Rais, Inaan Budhiraja
Project Chaiwala, a tea brand, blended two sets of tea leaves from India and Pakistan to create a new tea in the UAE to increase brand awareness and consideration.
Campaign details
Brand: Project Chaiwala Brand owner: Project Chaiwala Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: United Arab Emirates Sector: Hot drinks Media channels:Word of mouth, Influencers, KOLs, Point-of-purchase, In-store, Merchandise...