Project Apollo's spotlight on consumers and ROI - results preview from USA pilot

Don Gloeckler, Linda Dupree and Leslie Wood

Project Apollo's results are relevant to all the critical stages of marketers’ brand evaluations – from initial planning to bottom-line payoff.

Project Apollo's spotlight on consumers and ROI – results preview from USA pilot

Don GloecklerMedia Research North America, The Procter & Gamble Company, United States

Linda DupreePortable People Meter New Product Development, Arbitron Inc., United...

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