Progressive Insurance: Dr. Rick Will See You Now

US insurance company, Progressive Corporation, capitalised on the popularity of its TV advertising character Dr Rick through the relaunch of its best-selling book Dr Rick Will See You Now.

Campaign video: Progressive Insurance – Dr. Rick Will See You Now

Selected creative: Progressive Insurance – Dr. Rick Will See You Now

Credits

Creative Agency: Arnold Worldwide Boston Associate Director, Project Management: Eric Rubino Chief Client Officer: Vallerie Bettini Chief Creative Officer: Sean McBride Copywriter: Molly Burke Marketing Director: Crissy Cavallaro Producer: Chris Majocha SVP, Director of Business Affairs: Camara Price SVP, Executive Producer: Sean Vernaglia SVP, Group Creative Director: Gregg Nelson / Michael Sullivan VP, Marketing Director:Alex McSweeney...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands