Onecard Launch
Agency: LOWE Worldwide Advertiser: Progressive Enterprises Foodtown/Woolworths Awards: New Product or Service Introduction category & Retail/Etail category (Silver)
Marketing Challenge
The brief to launch and grow the Foodtown...
Progressive Enterprises – Foodtown/Woolworths - onecard launch
In the ultra competitive world of grocery retailing, the battle for the hearts and wallets of consumers is relentless.
