Progressive Enterprises – Foodtown/Woolworths - onecard launch

In the ultra competitive world of grocery retailing, the battle for the hearts and wallets of consumers is relentless.

Onecard Launch

Agency: LOWE Worldwide  Advertiser: Progressive Enterprises Foodtown/Woolworths Awards: New Product or Service Introduction category & Retail/Etail category (Silver)

Marketing Challenge

The brief to launch and grow the Foodtown...