Onecard Launch
Agency: LOWE Worldwide Advertiser: Progressive Enterprises Foodtown/Woolworths Awards: New Product or Service Introduction category & Retail/Etail category (Silver)
Marketing Challenge
The brief to launch and grow the Foodtown Woolworths onecard scheme had more than its fair share of challenges.
The first and biggest challenge was the requirement to launch a new loyalty programme under the banner of two quite separate supermarket brands. Both brands had to come together within the marketing campaign, which also had to launch a entirely new brand...