Progress toward passive measurement of print. How consumers 'really' read magazines

Roberta M. McConochie and Jane Bailey

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement.

Progress Toward Passive Measurement of Print

How Consumers “Really” Read Magazines

Roberta M. McConochiePortable People Meters, Arbitron Inc., United States

Jane BaileyTime Inc., United States

INTRODUCTION

Background

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