Progress toward passive measurement of print. How consumers 'really' read magazines
Roberta M. McConochie and Jane Bailey
Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement.
Progress Toward Passive Measurement of Print
How Consumers “Really” Read Magazines
Roberta M. McConochiePortable People Meters, Arbitron Inc., United States
Jane BaileyTime Inc., United States
INTRODUCTION
Background
Virtually all of today's currency...