The Programmatic Primer: Creative optimization in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know: Creative Optimization (dynamic creative/programmatic creative)
- These types of companies specialize in creating ways that technology can make advertising more interesting to consumers by modifying which creative is served at one or several points in the supply chain....