Programmatic digital outdoor advertising needs to be part of the overall marketing strategy overseas

Chinese brands going overseas often use online channels as the main advertising investment medium, while ignoring the importance of outdoor advertising as a traditional medium. However, innovative outdoor advertising - programmatic digital outdoor advertising (pDOOH) has been incorporated into the overall marketing strategy of advertisers overseas, and as an important part of complementing online channels, using omni-channel marketing methods with measurable effects Maximize investment efficiency.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. read more

Entering the post-epidemic era, overall advertising investment is showing a gradual recovery. Digitalization and programming are empowering global...