Professional services marketing: an oxymoron and an irony

Laurie Young

Professional services, loosely defined as all types of business where knowledge is the barrier to entry, can be highly successful.

Corporate brands
Business services

Professional Services Marketing: An Oxymoron and an Irony

Laurie YoungMarketing and Professional Services Firm

The professional services industry is vast and varied. One estimate puts its revenues at $700 billion worldwide and another suggests that it employs...

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