Campaign details
Brand: Professional Products DivisionAgency: Wavemaker IndiaRegion: APAC
Strategy
Objective
The Covid-19 pandemic triggered one of the worst job crises since the Great Depression. Like a scary dream, the crisis created an impact for years to come, turning the job crisis into social crisis. Countries, governments, world leaders, and organizations fought with a war-like emergency to bring livelihoods back to its people. The extended period of lockdowns in 2020 felt like a never-ending wilderness taking the economy to the Stone Age & taking GDP in the swamp to be swallowed by 7.3%. Small business,...