Professional Products Division: L’Oreal India PPD social commerce

The Professional Products Division of L’Oréal, a cosmetics brand, increased the number of appointments and salons active in India during the COVID pandemic by creating online destinations for each salon.

Campaign details

Brand: Professional Products DivisionAgency: Wavemaker IndiaRegion: APAC



The Covid-19 pandemic triggered one of the worst job crises since the Great Depression. Like a scary dream, the crisis created an impact for years...

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