Professional Products Division: L’Oreal India PPD social commerce

The Professional Products Division of L’Oréal, a cosmetics brand, increased the number of appointments and salons active in India during the COVID pandemic by creating online destinations for each salon.

Campaign details

Brand: Professional Products DivisionAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

The Covid-19 pandemic triggered one of the worst job crises since the Great Depression. Like a scary dream, the crisis created an impact for years to come, turning the job crisis into social crisis. Countries, governments, world leaders, and organizations fought with a war-like emergency to bring livelihoods back to its people. The extended period of lockdowns in 2020 felt like a never-ending wilderness taking the economy to the Stone Age & taking GDP in the swamp to be swallowed by 7.3%. Small business,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands