Professional Products Division: L’Oreal India PPD social commerce

The Professional Products Division of L’Oréal, a cosmetics brand, increased the number of appointments and salons active in India during the COVID pandemic by creating online destinations for each salon.

Campaign details

Brand: Professional Products DivisionAgency: Wavemaker IndiaRegion: APAC

Strategy

Objective

The Covid-19 pandemic triggered one of the worst job crises since the Great Depression. Like a scary dream, the crisis created an impact for years...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today