Product placement's rise can be good for brand and viewer

Jake Monk Kydd

The article discusses product placement, which can be very rewarding for a brand if done well, but can easily go wrong.

Product placement's rise can be good for brand and viewer

Jake Monk Kydd

Product placement has always been a difficult art. Get it right and the rewards can be great. Get it even slightly wrong and it can go unnoticed, or even backfire.

Last June, UK culture...

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