Product placement: over-hyped?

Adrian Coleman, founding partner of VCCP, discusses recent trends in communication techniques, and asks whether the new EU directive permitting TV programmes to charge for product placement will make much difference.

Product placement: over-hyped?

Adrian Coleman

New Legislation in the EU will, for the first time, allow European TV companies to follow the example set by their US counterparts and charge to feature products in programmes. Of course, this will have major...