Product placement in entertainment media: proposing business process models

Product placement within entertainment media has gained increasing attention from both the industry and scholars.

Product placement in entertainment media: Proposing business process models

Susan Chang

Ball State University

Jay Newell

Iowa State University

Charles T. Salmon

Michigan State University


Reese’s Pieces in E.T.: the Extraterrestrial, General Motors vehicles in Transformers, Coca-Cola on American Idol, Ray-Ban sunglasses in Men in Black, Fed-Ex in Cast Away, Ford Explorer in Survivor, Junior Mints in Seinfeld

The list of products and brands appearing in film and television entertainment is familiar to even the most casual...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands