Product placement 2005: what worked (and didn't)
Product placement is one of the primary tools currently employed by advertisers in their struggle against media fragmentation and viewer indifference – and (just as with regular advertising)...
Product placement 2005: what worked (and didn’t)
Using IAG's tracking studies Barbara Zack, managing director and chief strategic officer for IAG Research, looks at the successes and failures of product placement in U.S.
